Generating leads is one of the most important tasks at a startup. With content marketing, you can transform your strategy to generate more leads for your startup through inbound channels.
From this session, you can expect to learn how to create an easy-to-implement content marketing strategy for your organization to help you generate quality leads. There will also be a hands-on activity to get you started with content marketing. Lunch will be provided.
Presented by Alicia Torres and Cass Polzin of Accelity Marketing.
Alicia Torres has over 10 years experience in inbound and content marketing, with expertise in marketing strategy and copywriting. Currently the Marketing Manager at Accelity, past experiences include Marketing Manager at Zywave and entrepreneur (marketing consultant for small businesses). Alicia has helped drive marketing strategy and generate leads for dozens of startups and small businesses.
Cass Polzin has over 5 years experience in marketing for startups. Current Inbound Marketing Specialist, co-founder at StartupKenosha, and former Marketing Director at Leeward Business Advisors, Cass has extensive experience in creating and executing marketing strategies for businesses, often surrounding content marketing specifically.
Timeline of Events:
1-1:30 Hands-on activity