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The Fundamentals of Building Your Virtual Business

  • Milwaukee Public Library East Branch - Lucile Krug Community Room 2320 North Cramer Street Milwaukee, WI 53211 United States (map)

Kiley Peters, Owner and CEO of Brainchild Studios, has spent the last six years running virtual service-based companies. She was a freelance digital marketing consultant for three years and in the Fall of 2016, she took the full-time plunge and launched Brainchild Studios, a digital content marketing and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies.

If you're craving the flexibility and freedom to have more control over your income, travel when your heart desires, be choosey about projects, and/or still participate in afternoon playdates, think about applying your skillsets to a building your virtual business. In the Fall of 2018, Kiley launched the Work From Home Playbook, a series of five online courses to help you get started on your entrepreneurial adventure. This session will be a high level overview of the main areas of your business you'll want to address, including Business Set-up Essentials, Branding and Service Offerings, Website Creation and Launch, Marketing and Outreach, and Operational Processes and Systems. 

If you leave this session jazzed and ready to take the first steps into pursing your professional freedom, you can always dive into the Work From Home Playbook as a follow-up! Who knows, there might be discount codes shared with those who attend...just sayin'!

Presented by Kiley Peters.

Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. As a three-time entrepreneur, with over a decade of industry experience, she has worked on digital marketing strategies for over 75 brands ranging from small businesses to global brands. Her primary areas of expertise include strategic business consultation, digital content strategy, and consumer behavior research and analysis.

She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from University of Illinois at Chicago.

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